2024-09-20 10:47:34.AIbase.11.9k
Amazon Launches a Wave of Generative AI Tools, Enhancing the Shopping Experience
Recently, Amazon unveiled a series of impressive generative AI tools at its 'Amazon Accelerate' event, aimed at providing a better shopping experience for consumers and third-party sellers. One of the most notable features is the personalized product recommendations displayed on the Amazon homepage, based on customer preferences, search history, and purchase records. This means that the previous method of simply recommending 'similar products' will be updated to offer a wider range of product categories tailored to users' shopping habits, such as holiday events or sports.